The purpose of persuasive writing is to influence or persuade the intended reader on how they think, feel, or act toward an issue, idea, or proposal. There are a variety of formats for persuasive writing including:
A strong persuasion may include any or all of the following:
Logical data - including facts, statistics, or evidence that will back up your perspective. This involves researching your topic and collecting actual published statistics and data from reliable information sources.
Emotional appeal - this allows the reader to empathize with your appeal or situation. This may include writing about how your persuasion is a basic need for your survival or how it will provide you with a sense of belonging, self-fulfillment, or achievement.
Moral obligation - this includes acting on a cause or issue because it is either right or wrong (good or bad) or a duty that you feel you are morally obligated to perform. Essentially, if your appeal is not fulfilled, there will be adverse effects on you or those involved.
Things to consider when undertaking a persuasive writing exercise:
When choosing a persuasive topic, consider your personal goals, desires, and needs. The more emotionally invested you are in the topic you choose, the stronger your persuasion will be!
